Hasta La Creative!

Philco was launching Predicta, a new home appliance product line with technology “of the future”. And if we are talking about the future and technology, we all have the same concern: a possible rebellion of machines against humanity. For this reason, we launched this line with the first warranty in case of rebellion. In the spot, a scientist that became a hermit warns humanity about the danger of machines. A piece with an epic tone (and why not say it, somewhat worrying) that ended with a reassuring message: Don’t worry. If the machines rebel, we’ll give you your money back.