Toyota: Born to Lend a Hand
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AN EMOTIONAL DOUBLE PAT CONNECTS HISPANICS WITH TOYOTA’S ALL-NEW 2022 TUNDRA
For decades, the Toyota Tundra has been a trusted, dependable partner for Hispanic guests to tackle their toughest jobs on their own terms. The all-new 2022 Tundra extends that rich tradition of reliable performance to help Hispanics leave a true legacy for their family and communities.
This spirit of family-driven togetherness and strength is captured in new advertising developed by Conill for Toyota’s “Born For This” marketing campaign. The centerpiece of the Hispanic creative, titled “Born to Lend a Hand,” (which debuted yesterday during the Big Game on Telemundo) demonstrates how the all-new Tundra can be depended on in a variety of situations, creating a bond of trust between driver and truck.
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