Hasta La Creative!

Polestar, the premium electric car company, today announced that it will debut its first-ever Super Bowl ad during the game on February 13, 2022. The 30-second spot, created in partnership with global creative collective Forsman & Bodenfors, will air in the first quarter of the game. The company today revealed a 15-second teaser of the spot.

The Super Bowl offers a unique opportunity for Polestar to raise awareness and establish itself as a major player in the highly competitive U.S. EV market. The ad centers around Polestar’s mission of “No Compromises” and features the all-electric Polestar 2 fastback. Born out of a deeply collaborative process between Polestar and Forsman & Bodenfors, “No Compromises” delivers on Polestar’s objective of making a bold statement in the US market during Sunday’s game.