Feb 10

How Advertisers Plan to Take Over TikTok on Super Bowl Sunday

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Krishna Subramanian, co-founder and CEO of influencer marketing platform Captiv8, has one piece of advice for Super Bowl advertisers: don’t copy and paste your content from the big screen onto TikTok. “It’s about looking at TikTok as an extension of your TV ad,” he said. “Carry that same theme over, but make it super authentic…

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