Feb
07
Dove Men+Care: The Non-tradable Bond
Posted in: Uncategorized
Most men think about the missed work opportunities if they take the paternity leave, not what they would experience during the leave.
How could Dove Men+Care change that perception???
We executed a stunt at the New York Stock Exchange, a marketplace dominated by men.
Babies of new fathers working at NYSE took over the screens throughout the day and reminded fathers to invest in the non-tradable bond.
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