McKinsey: Case For Her: The Unholy Goddess

Are we banishing our goddesses?

In India, people worship many Goddesses, and also consider women Goddesses. But still, women aren’t allowed to enter temples when menstruating because they are considered “impure”.

#TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on this myth, to promote menstrual education in a society that truly needs it.

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