Feb
03
Mustela: Why is it green?
Posted in: Uncategorized
After several years of R&D, Mustela universal balm was born, resulting from a radical new approach with eco-design and naturalness as the new compass. Why is it green, why is it made with a whole avocado, why in an aluminum tube, why use it? The new universal balm with 3 avocado extracts really has the answer to everything. For its launch, the film directed by Billie Thomassin plunges us into the imagination of a little boy as he discusses with his mother the cream she applies to his cheeks. The campaign is deployed internationally, in film, print and digital.
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