Hasta La Creative!

Australian bank MyState Bank is showing how life is better when your head and your heart work together, in a new campaign reinforcing the bank’s brand platform – ‘The human way to bank’.

Titled ‘Numbers & Feelings’, the campaign by The Royals tackles the unnecessarily complicated nature of banking in Australia, and wants you to feel human and in control of your finances – at MyState Bank you are not just a number run by an algorithm. They understand that truly human-friendly banking cuts out the unnecessarily complicated processes, helping people balance their heads (the numbers) with their hearts (their feelings) – and providing a banking experience which satisfies both.