Year on TikTok 2021 Shines Its Spotlight on Brands

Year on TikTok 2021 shifted to brands Monday, as the video creation platform shined the spotlight on what it called the “brand moments that sparked joy and creativity within the community while serving as a beacon for marketers.” The company’s recent Culture Driver study, conducted with Flamingo, found that 56% of TikTok users and 67%…

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