Dec
01
Crossing the Finish Line—How Audio Out of Home Helps Brands Make the Sale
Posted in: UncategorizedMarketers who use audio OOH ads like to think of them as the deal closers of brand campaigns. “It really pushes the consumer over that last mile to buy the product,” Dave Etherington, CCO of Place Exchange, told Adweek. That’s because they pitch customers when they’re in a store as they’re making their final decisions…
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