Nov 30

Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names

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Bolmen is a picturesque lake in Sweden, where visitors can explore an unspoiled natural environment in a canoe, hike down trails or pick berries. But it is also the name of a toilet brush sold by Ikea. When Visit Sweden was planning its latest tourism campaign, it realized that many Swedish names of popular Ikea…

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