Nov
22
Laundryheap: No Laundrette
Posted in: Uncategorized
Imperial Leisure, has produced a 40-second film that promotes Laundryheap’s 24-hour laundry service, inspired by an iconic piece of advertising history.
The film, named ‘No Laundrette’, takes inspiration from an iconic jeans ad, shot in a laundrette in 1985. Laundryheap’s reimagined version brings the concept into the 21st century; replacing the traditional laundrette with on-demand, to-the-door laundry and dry cleaning services. The campaign was produced and directed in-house by Imperial Leisure.
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