Hasta La Creative!

Wholesome’s long standing commitment to helping and celebrating communities was portrayed through this brand campaign as the films celebrate others who are giving back to their communities. The videos shine a light on the bakers’ incredible stories, focusing on how bakers are inherently generous and inspirational people.

Highlighting these deserving, small town individuals, the mini documentaries hone in on how baking brings people together, showing how one can turn the profession of baking into something deeper. Through the act of baking, people’s spirits are lifted — allowing people to come together and care for one another.