Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox

Millions of people enter the metaverse daily for a wide range of reasons, from socializing to learning, shopping, entertainment and even to experience new destinations. For brands, the metaverse offers a prime opportunity to connect and engage with fans globally, grow their audiences, and test products, campaigns and initiatives, while pushing the boundaries of creativity…

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