Greenies: Doggy IQ
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The GREENIES brand announced its latest campaign – Doggy IQ – an online test with a humorous approach that allows pet parents to find out how much of a genius their pet is.
The Doggy IQ test was created by creative agency adam&eveDDB and is the latest piece of the GREENIES brand’s current creative campaign, which showcases how dogs don’t know what’s good for them. The campaign launched in 2019 to support the brand’s expansion into mass retailers.
As the Doggy IQ test may show, dogs aren’t always the brightest, but they don’t need to know what’s good for them to enjoy GREENIES Dental Treats. That’s why all test-takers will receive a rebate on their next purchase of the oral care product.
The test features three interactive tasks, while also providing a fun bonding activity for pets and their parents. To develop the test, the brand worked with Canine Intelligence Researcher Dr. Rosalind Arden, leveraging her expertise and experience in studying the intelligence of mammals.
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