Hasta La Creative!

The brand is unveiling a global marketing campaign promoting its iconic Robin Redbreast symbol from mascot to the literal voice of the brand and star of its new digital ad series.
Developed using CGI technology, it features Robin Redbreast’s witty take on the world of whiskey and current affairs (an Irish sense of humor!) and a new, wood-carved look that gives a nod to the maturation process and wood casks that help make Redbreast so unique. The introduction of Robin Redbreast was designed to drive discovery with more whiskey fans, broadening its audience by creating a memorable character for the beloved range.