Hasta La Creative!

Global brand consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps, an organization that brings people together to serve communities.

Working closely with AmeriCorps leadership, Brandpie set out to create a new brand architecture system that makes the relationships between AmeriCorps, AmeriCorps Seniors, and the programs and initiatives clear, in order to increase brand awareness with the general public and help individuals navigate opportunities within the organization.

The new identity is only the tip of the iceberg when it comes to Brandpie’s strategic evolution for AmeriCorps.
To build a clearer, more compelling brand architecture and narrative for AmeriCorps, Brandpie and the organization’s leadership aligned on new positioning and a creative idea for the organization: “The best of America.” This tagline communicates that service to others and volunteerism represents that best of qualities of America. Being an AmeriCorps member or volunteer represents what it means to be a fully engaged member of American society.