Harry Rosen: Set the tone

Harry Rosen Integrated Ad - Set the tone

As part of the launch, Harry Rosen is taking an unconventional approach with casting, focusing on inspirational Canadian role models who are elevating their communities. Role Models will emphasize Harry Rosen’s brand values including Leadership, Creativity, Inclusivity and Passion and become living symbols for how Harry Rosen helps men set the tone in their personal and professional lives. The lead actor in the video executions, Emmanuel Kabongo, sets the tone in his personal life by working with his brother to coach various sports camps to help kids build confidence and promote leadership in the community.

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