TikTok Offers Brands Its New Gamified Branded Effect

Brands on TikTok now have a new way to connect with users of the video-creation platform: Gamified Branded Effect, which debuted Tuesday. Gamified Branded Effect enables brands to prompt people on TikTok to use facial expressions, body postures or other motions in order to control and interact with branded elements, and the experience is sound-on….

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