May
06
Without Sporting Events, Auto Industry’s Ad Spend Plummets
Posted in: UncategorizedFollowing the mandated shutdowns due to Covid-19, the auto industry’s spending on television advertising fell between 55% and 70% in late March and April of this year, according to iSpot, a company that tracks national TV ads and correlates digital responses. The shutdown is a direct cause of the sudden decrease: Between March 12 and…
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