Hasta La Creative!

In Ramadan, during COVID-19 and lockdowns, Babyshop, a leading children’s retailer from the Middle East, launches “A World We Deserve”, sharing what children will remember when these uncertain times are over. Through the eyes and the words of children from around the world, the brand has launched a film and an original song to kick off its month-long activities. In a challenging economic environment, the film completely breaks away from the typical mold of Ramadan ads (mega production, celebrity endorsements, dances, people getting together, eating together, celebrating together, doing kind acts for others and the like) and of COVID-19 ads (UGC, remaking old videos, empty streets, etc.).