Apr
20
To Grow Fast, Travel Brand Béis Knows You Have to Fail Fast Too
Posted in: UncategorizedDespite partnerships with retailers such as Nordstorm, Revolve and Ulta, luxury travel gear and accessories maker B?is still relies on direct-to-consumer sales for more than 75% of its business. “We want to have that direct relationship with the consumer,” Adeela Hussain Johnson, president of B?is, said at Adweek’s Challenger Brands Summit 2020 in March. “When…
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