Dudnyk: #IDontSpeakAgency

To capture the most authentic responses, we needed the element of surprise. We formulated a plot to trick our families and friends into attending Dudnyk Day, an agency open house that gave us the perfect cover for luring them into the office. Then, during a family portrait sitting, we ambushed them with some on-camera questions. The resulting footage proved our theory: Our families have no clue what goes on in agency life.

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