Apr
13
Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic
Posted in: UncategorizedBeachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top box VOD inventory for addressable campaigns. While the ad industry continues to invest in the $9 billion…
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