Apr
08
Neustar and iSpot.tv Partner to Connect Digital and Television Attribution
Posted in: UncategorizedJust as targeting is getting tougher for marketers, two companies are partnering to bridge television and digital attribution. Neustar, which offers an identity product, and iSpot.tv, a TV measurement and attribution vendor, are integrating to give brands a broader view of multitouch attribution that spans digital and all forms of television. “We’re as close as…
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