Apr
06
COVID-19 Brings Younger Demos Back to TV, Increasing Viewing Across All Dayparts
Posted in: UncategorizedAs Americans begin yet another week of sheltering in place due to COVID-19, their TV viewing has continued to increase across all demographics and dayparts, but particularly among younger audiences and daytime television, according to a new VAB report. Time spent watching TV overall has risen 17% among total viewers, 39% for kids 2-11 and…
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