Jan
17
Journal House Returns to Davos as WSJ Expands Experiential Marketing
Posted in: UncategorizedThe Journal House–The Wall Street Journal’s big experiential marketing play–is returning to the World Economic Forum’s annual meeting, kicking off Tuesday in Davos. This marks the second year the storied outlet has brought its traveling show to the global elite retreat in the Swiss Alps. “It’s a really vibrant, important part of our event strategy,”…
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