Why Just Start a Brand ‘Movement’? SafeAuto Hilariously Goes Full Insurrection

It feels like every third ad campaign these days hopes to inspire a “movement” that changes the course of human civilization by offering subscription air filter delivery or meatless brisket or whatever. SafeAuto, an insurer focused on low-income drivers often overlooked by most major providers, certainly would like to start a cultural shift by bringing…

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