Nov
15
Here’s What We Learned From Ad Tech’s End-of-Year Health Check
Posted in: UncategorizedIndependent ad tech has gone through a rough couple of years compared to the beginning of the decade, when investors–prompted by marketers’ seemingly insatiable desire for data-led solutions to justify their ad spend–were more willing to place bets on startups promising they’d be “the next Google.” As the 2010s rolled on, that narrative didn’t play…
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