Nov
06
Admitting All Toothbrushes Work, Quip’s Ads Focus Instead on Habit and Convenience
Posted in: UncategorizedTooth care startup Quip is taking a counterintuitive stance in its latest campaign, telling consumers that it really doesn’t matter which brand’s products you use. Instead, Quip argues, it’s how–and how often–you use them. And, hey, if it’s Quip’s products that help you get into the habit of flossing every night before bed, then that’s…
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