Nov 05

How Can Viant Differentiate in a Commoditized Ad-Tech Market?

Posted in: Uncategorized

Recent weeks have brought a fresh wave of mergers and acquisitions in ad tech, and today it’s Viant co-founders Tim and Chris Vanderhook taking back full control of the company they created. The buyout comes just shy of four years after the brothers sold 60% of Viant to Time Inc. for a reported $87 million,…

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