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Baygon

Insects like Mosquitoes and Cockroaches are more that just a disgusting pest in South East Asian countries. They are regarded as a threat to health and life as they carry dangerous diseases. So as soon as you see one, you’d want to kill it.

Most people still use non-category solutions to kill them—like stepping on roaches or swatting mosquitos with electric rackets. Even if inconvenient and messy–they can see the immediate effect.

All other insecticide sprays have very similar products claims like: works fast, kills immediately and lasts longer. In order to stand out, Baygon’s Multi Insect Killer with its new Double Nozzle needs a disruptive statement. One that would stand out visually and telegraph immediately to people that mosquitoes and roaches stand no chance of survival. That Baygon work a thousand time better than any stomp, swat or spray in killing pests.

Advertising Agency:BBDO, Shanghai, China
Global Creative Leader:Andres Ordoñez
Creative Leader:Wai Foong Leong, Arício Fortes
Concept Team:Arício Fortes, Kelvin Leong, Jianzhong Tam
Creative Director:Mukund Olety
Creative Leader on Production Company:Daniel Salles
Producer:Grace Yu
Account Director:Alvina Seah
Account Service:Darryl Juinio, Leonie Chen