Jun 26

How Media Buyers Are Downsizing Their Number of Ad-Tech Partners

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Approximately 80% of display ad spend is now powered by ad tech, according to eMarketer, with the phrase “programmatic” rising from a niche term used by digital marketers in the late 2000s to a mainstay of contemporary marketing parlance. The initial sell is a no-brainer: using software and data to power ad targeting, thus increasing…

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