Hasta La Creative!

I used thermo-sensitive ink in print ads to show how the presence of a guardian, or a lack thereof, can make the difference between life and death. When somebody touches one of the ads, the parent disappears and reveal a message about the Boys and Girls Club appears.

The Boys and Girls clubs of America would partner with “How it should have ended,” a famous Youtuber that makes alternate endings to classic movies. Together they would produce alternate endings to movies where a child is put in a precarious situation due to a lack of supervision (Ex. Home Alone and Taken). These Alternate endings will showcase how supervision would have completely changed these movies.