Jun
19
Fluent Is Acquiring AdParlor for $10 Million to Expand Social-Based Performance Marketing
Posted in: UncategorizedMarketing agency Fluent has acquired digital-advertising company AdParlor. Today, AdParlor–a Toronto-based firm known for its social marketing expertise–said it is joining New York City-based Fluent to expand Fluent’s performance-marketing capabilities. According to a filing with the Securities and Exchange Commission, Fluent will pay $10 million for AdParlor, $7.5 million of which will be cash, with…
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