Jun
19
Inside Quibi’s Pitch to Advertisers: Content-Driven, Brand-Safe—and Expensive
Posted in: UncategorizedThere have been quite a few flashy announcements about the big names coming to Quibi, the upcoming short-form mobile video platform helmed by former DreamWorks Animation CEO Jeffrey Katzenberg and longtime businesswoman Meg Whitman. Directors Steven Spielberg, Steven Soderbergh and Guillermo del Toro are penning projects for the platform, to name a few A-listers, and…
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