Hasta La Creative!

Ramadan is known to be the super bowl of the Middle East when it comes to advertising… it is also a season for homemade food, which leaves little room for food delivery. However, Talabaat, one of the top food delivery mobile apps in the GCC, had to show unique presence amidst Ramadan’s advertising frenzy – keeping in mind that by the end of the holy month, food ordering begins to increase once again reaching its peak by the end of the month as Eid Al Fitr, the festival of breaking the fast, begins. So in order to make sure that our brand is at the top of our consumers’ minds once they are back to food ordering, we decided to shift the focus from mouthwatering food to our main quality – world-class delivery standards – focusing on insight based situations that customers may not always notice, but can definitely relate to! We managed to show that we – the experts at delivery – carefully pay attention to every detail when it comes to selecting our only representatives, Talabaat Riders.