Jun
10
AT&T’s New Buy-Side Tool Aims to ‘De-Silo’ Media Buying Across Screens
Posted in: UncategorizedAT&T’s media and advertising arm today unveiled a proprietary buy-side tool called Xandr Invest, the culmination of a year’s worth of investment which it claims will unify the media buying process across digital and broadcast channels. Xandr Invest is pitched as a suite to ease some of the complications of contemporary media buying with an…
Post a Comment