May
29
MasterCard: Scamproof Crosswords
Posted in: Uncategorized
Direct Marketing, Design, Print
Mastercard
Polish seniors fall victims to a scam method called “fake grandchild.” In order to make them less venerable we created a unique crosswords puzzle that subconsciously teaches them how to protect themselves.
Advertising Agency:McCann Worldgroup, Warsaw, Poland
Creative Director:Bartek Klimaszewski, Marcin Sosinski
Art Director:Janina Szwykowska
Copywriter:Zbigniew Marczak, Tadeusz Konieczny, ?ukasz Ko?akowski
Producer:Mira Klajnberg
Account:Ma?gorzata Tereszczenko, Iwona Kowalczyk, Piotr Lopuszanski
Strategy:Marcin Samek, Pawe? Sitnicki
Client:Marta ?yci?ska, Pawe? Kotowski, Marta Borówka
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