Hasta La Creative!

The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to do more for the environment. It launches today on TV and cinema with two commercials, each confronting significant ecological issues – like plastic in our oceans and landfill waste – and offering Surface Wipes and Dettol’s first-to-market Spray Refills, which use 70% less plastic, as a trigger moment towards a new era of responsible cleaning. The campaign, which will run for three months, is underpinned with a pledge to make all of Dettol’s products 100% recyclable and reusable by 2025. It will be supported by a Metro cover wrap telling the full story of The Trigger Project, as well as out-of-home (OOH), in-store and social activity.