Hasta La Creative!

We recently launched a social campaign with a manifest to change the law and make bladed weapons less accessible to underage individuals in the country of Georgia.

The problem is that there are about 50 shops in Georgia’s capital where bladed weapons are accessible to everyone. As a result, more than 540 bladed weapons were recovered from Tbilisi schools within the last three years and over 80 people, 10 of which were underage, were killed with bladed weapons in the same time period.

Our aim was to put the local government on the spot and we have already succeeded in part, since the lawmakers have already started working on a reform bill. However, we don’t want to take the pressure off them and continue to push the initiative with various OOH activities, such as the recent “Museum of Indifference” on Tbilisi’s main avenue.

It must also be noted that this is the first time an advertising agency has started a completely independent, in-house social campaign in Georgia, with no sponsor, external funding, whatsoever.