Hasta La Creative!

Online
TV Rain

What’s the difference between propaganda and news?

To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook AIs were “brought up” on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched.

Advertising Agency:Voskhod, Ekaterinburg, Russia
Creative Director:Andrey Gubaydullin
Copywriters:Anton Rozhin, Daria Ovechkina
Chief Digital Officer:Dmitry Maslakov
Digital Art Director:Anna Maslyakova
Cto:Vasiliy Tsykin
Motion Designer:Liliya Zagidullina
Producer:Elizaveta Larionova
Case Film Maker:Vladislav Derevyannykh
CaseMusic:13th Door, Penetration