Apr
19
WarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed’
Posted in: UncategorizedOpenAP isn’t quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium. “As our company has transformed, our advanced advertising strategy has evolved,” said a WarnerMedia ad sales spokesperson. “As a result, we…
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