Apr
17
Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible
Posted in: UncategorizedIn an effort to reverse a decline of about a decade in market share, Grey Goose is launching a global rebranding to reconnect emotionally with consumers while preserving its super premium brand bona fides and price point. The marketing refresh, titled Live Victoriously, is an answer to consumers’ demand for more authentic and relatable luxury…
Post a Comment