Apr
12
Flashback Friday: David Ogilvy, The Persuader’s Persuader
Posted in: UncategorizedDavid Ogilvy was an Oxford-educated advertising tycoon who retired to a castle in France. He founded and led Ogilvy & Mather and is sometimes referred to as the “Father of Advertising.” He is also the man who literally wrote the book on the business—Ogilvy on Advertising. Trained at the Gallup research organization, he attributed the […]
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