Hasta La Creative!

Conceived by agency Lucky Generals, the spot was brought to life in a unique production partnership between Lord Danger and Hungry Man UK. With Diva at the helm, Capital Breakfast is reimagined as a cereal, with Roman Kemp, Vick Hope and Sonny Jay taking the viewer through their extraordinary world, packed with some of the world’s biggest hit music stars. Little Mix glides through a multi-colored sky on a magical spoon, Liam Payne chases the Breakfast hosts riding a giant toy dinosaur, and Anne-Marie surfs through breakfast cereal on a jet-ski dodging Cheryl, Shawn Mendes and Halsey in her path.