Apr
10
Out of Discovery’s 17 Networks, TLC Will Be Its Biggest Focus in Upfront Talks
Posted in: UncategorizedWhen the Discovery-Scripps merger closed last March, the combined company’s new ad sales chief, Jon Steinlauf, had just three weeks to pull together Discovery Inc.’s first upfront event. This year, Steinlauf had a lot more time to prepare but his upfront strategy is ultimately quite similar: focus on securing big increases for one popular but…
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