Apr
02
Viacom’s Upfront Pitch: To Reach Young Adults, You Have to Go Through Us
Posted in: UncategorizedAs Viacom’s annual upfront Presidents Dinners with agencies begin this week, the format may be the same, but several of the chiefs’ faces will be new–CEO Bob Bakish made several exec changes since last year–as is this year’s message to marketers: Thanks to a key acquisition last month, the company can help them reach half…
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