Mar
20
Can you match these sonic logos to their brands?
Posted in: Uncategorized
Sound familiar?
Audio cues that accompany brand logosknown as sonic logos–have the power to drive instant recall from listeners, cementing brands to their signature sound in the minds of consumers.
On March 20, Pandora revealed its own sonic logo, becoming the first major audio streaming platform to have one; neither Spotify nor Apple Music have their own yet. That’s surprising, considering their brands entirely revolve around music.
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