Mar
19
Cadbury has a marketing fail. And Snapchat redeems itself (somewhat) with creators: Tuesday Wake-Up Call
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Cadbury, the chocolate brand owned by Mondelez International, ran a lighthearted, treasure hunt-themed marketing campaign in the U.K. that backfired in a big way; the campaign was decried as “irresponsible” and “intensely stupid.” The brand had encouraged people to search for undiscovered treasures at Viking-, Roman-era or other historical sites. One ad urged people to “grab your metal detector and go hunting for Roman riches!”
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